Posse ou acesso? Uma análise da percepção dos usuários sobre a utilização de carro por assinatura

Abstract

Understanding the behavior of individuals in choosing new forms of consumption related to urban mobility has become a challenge, given the density and the most varied options and services available related to this topic. The research seeks to present and discuss the characteristics and perceptions of consumers of shared vehicles, more precisely in the subscription car modality. This form of consumption developed with the foundation of the concepts of the shared economy has provided a disruptive movement where access to the vehicle has become an increasingly used option to the detriment of its property. The study was conducted using qualitative research, in order to collect relevant information through semi-structured interviews applied to people who already use this service. With this, we seek to expand the knowledge of this socioeconomic model, presenting the main trends related to the themes of mobility provided by motor vehicles, shared economy and the paradigm of possession versus access. This discussion made it possible to identify the main characteristics and relevance of this subject, indicating opportunities and needs for future research