O uso de cenários prospectivos no contexto da inteligência competitiva no setor de bebidas não alcoólicas: um estudo de caso na indústria São Miguel Ltda

Abstract

The use of scenery in the context of competitive intelligence by contemporary associations has been presented as an important tool in the face of constantly unstable environments. However, so that the strategies formulated against the probable results are developed with mastery, a competitive intelligence (CI) presents itself as a tool for identification, collection, mapping, storage, analysis, and dissemination of the information that allows the market analysis and carrying out an action plan for decision making. This work has as main objective the analysis of the use of scenario in the context of competitive intelligence (CI) that identifies the necessary variables for the formation of possible results and a strategy for decision making. In addition, the specific objectives sought to identify a CI as a tool capable of providing strategic information for aligning the business unit with the organization's business models. As a result, it was verified how the organization uses the base of the simulation scenarios to execute strategic competitiveness, allowing the identification of conditions so that the top management can prepare, in advance, for future changes, its organizational uncertainties, as well as the CI as a tool. of strategic information management as business areas. The methodology used to make these objectives feasible will be a qualitative research, through a case study, exploratory and descriptive