O dano causado pela exposição indevida da imagem na mídia brasileira e a necessidade de uma política de proteção.

Abstract

The guiding problem of this work was to analyze how the creation of a public policy can mitigate the damage caused by the exposure in the Brazilian media. Thus, a study was carried out as result of this damage, which assessed constitutional guarantees such as: freedom of speech, the right to information and personality rights, also the possibility of civil reparation as result of the violation of honor. The technological influence on social behavior, the right to oblivion and the consequent need for a protection policy also comprises this study. This research aimed to evaluate how this damage affects personal life of these individuals, resulting in many social and legal issues. The specific objectives of this work were to analyze the media performance in relation to social behavior; to verify how judiciary responds to the media and social pressure on trials and the elaboration of a protection policy for the victims of misused images. For this, the hypothetical-deductive method was used and the applied research, qualitative and bibliographic in order to provide the necessary subsidies. The information collected was fundamental, thus resulting in the elaboration of a bill instituting the public policy to protect exposure in the Brazilian media.