Análise da estratégia e competitividade do setor de administração de condomínios na cidade de Salvador - Bahia.

Abstract

Condominium management is an increasingly crucial activity for a planet-free quality of life. A UN report, by 2050, more than the average world population in large cities, which means the lathe of 6 billion people (by 2050) living in houses, apartment condos or shanty towns. This same report predicts that by 2030 we will have 41 megacities with population over 10 million people. With this, the administration of condominiums and facilities, better known in the international market as property management, facilities management or real estate management, stands out in the service sector with a multiplicity of companies in administration, maintenance and global management of developments. The objective of this research is to analyze the competitive environment of the condominium administration sector in the city of Salvador – Bahia and its metropolitan region, between 2007 and 2017. The theoretical reference of this dissertation is divided into three central themes: strategy, property management and management of condominium management companies. To achieve this, will be used secondary data for market mapping, questionnaire for survey of the competitive environment and interviews for studying of the companies and their strategic practice.