Inovação tecnológica e gestão portuária: um estudo de caso no Terminal de Aratu na Vopak Brasil S/A.

Abstract

This study aims to analyze the main characteristics and effects of the technologic evolution inherent to port management within a major port terminal in the country: The Aratu Terminal of VOPAK S / A. In this context, the arrival of the Technological Revolution brings with it a new period of economic change and the creation of business and management models. Companies are already recognizing the potential gains from technologies such as “Internet of Things (IoT)”, “Big Data” and “Artificial Intelligence (AI)” as they can leverage their business and results in unexplored aspects. The prompt development of technologies has led companies in several sectors to adapt to these changes in order to maintain their competitive edge and continue to bring profit to their shareholders. In Brazil, the port area has also undergone changes. But how are companies making these changes? This research will use a case study of a unique model about the Dutch company Vopak and its operations in the state of Bahia in order to answer these and other questions. The main objective of the research is to answer the question: What is the impact of the Technological Revolution on Vopak Aratu's strategy and organizational processes? The results obtained with the application of the Case Study methodology on the technological revolution and its impact on an industrial terminal management indicates that the organization under study made many updates regarding the management of new strategies, investments and adjustments to fit to the new Revolution standards.