Mercosul como espaço de internacionalização dos negócios: uma análise da política comercial de 1995 a 2008

Abstract

The perspective of trade performance with an indication of growth demonstrates the importance of Mercosur towards the internationalization of business. The objective of this research is to analyze the dynamics of the Mercosur trade relations as an area for international businesses based in the instruments of trade policy under the Treaty of Asuncion, and then implemented based on the period from 1995 to 2008. Presents as the basis of this study the regional and international scene in the 1990s, when MERCOSUR trade has assumed the priority of integration, signaling the business community that the right climate for business strategy, focused on better utilization of the integrated area was being created. Discusses the bloc's trade performance and trade policy instruments emphasizing the limitations and imperfections. This is a case study closely based on the literature search and document analysis with quantitative approach. Analyzes and reports statistical data on the performance of the Mercosur trade between 1995 and 2008, highlighting the events between 1998 and 2004/2005, among them the Programa de Liberação Comercial, the Tarifa Externa Comum (TEC), Acordo de Restrição Voluntária, Regime Geral de Origem do Mercosul. Conclusively, the study notes that the integration process in Mercosur is an excellent area of business for companies wishing to market their products, but also allows us to verify the importance of trade policy instruments in the consolidation of a process of economic integration. These are instruments that confer the dimension of the integrated area.